WHO WE ARE? WHAT WE DO?
Lännen Media (lit. Western Media) is a joint national newsroom of Finnish regional media. We combine forces of 11 leading regional newspapers published across the Western and Northern parts of Finland. The production company, Lännen Media Oy, is owned by its participants for which it produces exclusive content, including news, features, pages and online coverage. The overall reach of these newspapers is over 1,2 million print readers daily, not yet counting the rising number of online readers.
The participating newspapers of Lännen Media include Alma Media Corporation’s newspapers Aamulehti (Tampere), Satakunnan Kansa (Pori) and Lapin Kansa (Rovaniemi), the I-Mediat newspapers Ilkka (Seinäjoki) and Pohjalainen (Vaasa), Hämeen Sanomat (Hämeenlinna) and its affiliate Forssan Lehti (Forssa), Turun Sanomat (Turku), Kaleva (Oulu), Keskipohjanmaa (Kokkola) and Kainuun Sanomat (Kajaani). Lännen Media has offices in 13 cities all across Finland in regional capitals as well as the nation’s capital, Helsinki.
The total reach of the Lännen Media newspapers is nearly two million (1,980,000) Finns. The aggregate circulation of the printed newspapers is 516,375 (2013) and the estimated number of readers 1.28 million.
Editor-In-Chief of Lännen Media is Matti Posio. He is based in Tampere, but travels and works regularly in other cities of the area. Lännen Media Newsroom is headed by Jussi Orell who is based in Helsinki, but shares his time with native Turku. Lännen Media Weekend content is produced by Marjo Oikarinen in Oulu. Daily Theme pages are produced by Annukka Latvala, based in Seinäjoki.